What is Slipstream Briefing?

Slipstream is our advanced AI engine integrated into OMG, designed to streamline the creation of automated briefs. It ensures clients can brief as efficiently and effectively as possible by helping writing constructive and effective briefs while guiding them through the process. It also includes ‘Awareness validation’ providing guidance and help with regards to social responsibilities including Sustainability, Diversity, Equity, Inclusivity and Anti-Bias.

Effortless Brief Creation

Say goodbye to time-consuming briefing processes.

Slipstream significantly reduces the effort and time required to create comprehensive briefs through intuitive interfaces, templates, and AI-assisted content generation. What once took hours can now be completed in minutes, allowing you to focus on strategic priorities rather than administrative tasks.

Multi-Format Submission Options

Submit briefs in the format that works best for you:

Text entries: Type directly into our user-friendly interface
Document uploads: Attach Word, Excel, Powerpoint, PDFs, videos (mp4) or images (PNG, JPG)
Voice recordings: Speak your brief for automatic transcription
Video submissions: Record explanations that capture nuances that text cannot or simply upload a teams meeting

This flexibility ensures you can communicate your requirements in the most natural and convenient way for your specific needs.

Quality Enhancement Tools

Elevate the standard of your briefs with built-in quality assurance features:

Pre-populated fields with suggested content
Real-time feedback on clarity and completeness
Automated checks for missing critical information
Benchmarking against successful past briefs

These tools help ensure every brief you submit meets or exceeds organizational standards, reducing revision cycles and misunderstandings.

Brief and Asset Repository

Build organisational knowledge and efficiency through:

Searchable archive of previous briefs
Categorisation by project type, client, and outcomes
Asset tagging for easy discovery and reuse

This repository turns individual efforts into collective resources, preventing redundant work and leveraging previous successes.

Social Responsibility Integration

Align your briefs with broader organisational and social values:

Sustainability impact assessments
Diversity, Equity, and Inclusion (DEI) guidelines and checkers
Anti-bias language recommendations
Automatic alignment checks with company mission statements and values

These features ensure your briefs not only achieve business objectives but do so in ways that reflect your organization's commitments to responsible business practices.

To learn more go to